Having experienced lots of wedding fairs, we thought we’d let you into a few insider secrets, tips and tricks to getting it right and where you can avoid going wrong. So here are our top ten tips to conquering the Wedding Fair!
1. If you have space give people more than one option – create two towers in different styles. This shows your versatility and helps people envision what you could make for them, rather than being limited to one style that may not immediately catch their eye.
2. Never give out the cupcakes you have on display, you’ll lose the “too good too eat” factor! This also gives you the opportunity to start preparing your cupcakes a little further in advance if you want to, as they won’t be eaten. As long as you have the room for them they’ll stay looking lovely for the big day!
3. That isn’t to say you shouldn’t have samples… you should! Do a tray bake of your cupcake recipe, and ice with a little buttercream. This doesn’t need to be perfect, they are samples after all, showing the customer what the product tastes like, the display is to show what they can look like.
4. Don’t display things you don’t want to make. If your style is swirls and sprinkles, don’t spend hours creating a tower of handmade sugar roses just to show you can – the chances are you’ll then have to make it again, when another bride would’ve been over the moon with your swirls and sprinkles!
5. Give people what they want. While you don’t want to display something you don’t want to make, its surprising how easily you can incorporate a currently popular colour or trend into your cakes. So its always a good idea to do a little research on what is popular at the moment (Facebook and Flickr are great for this). Its very easy to think up some amazing designs YOU know will look fantastic with your cupcake experience, but this isn’t always what people want.
6. Work out how much your towers would cost to the customer before you go. Include the cost of all ingredients and decorations, hours it would take you, and bring up stand hire, deposit, delivery etc. Its very easy to under-price yourself when you’re put on the spot!
7. Make the most of the space you have. Pop-up/Roller banners are great for making an impression. Have a good quality photo album or photos displayed-this doesn’t have to be hundreds of wedding towers, its just to show your versatility and help people imagine what you could make for them. Also have plenty of business cards and leaflets to give out that people can remember you by.
8. Following up on the contacts you’ve made. Venues usually keep a list of visitors so if you can get hold of this, send out friendly emails, just to remind them you’re there. And don’t be disheartened if no one books you on the day. They rarely do! They’re much more likely to contact you at a later date.
9. Make sure you’re organised. Prepare as much as you can in advance and give your self plenty of time to set up, particularly if you’re nervous. Talk to your fellow suppliers, a bit of networking can pay off in the long run!
10. Don’t be afraid to request a good position from the organisers. After you’ve spent so much time and money creating the most beautiful stand, you don’t want it all to be hidden behind a great big pillar! Its also a good idea to check out the venue of the fair before booking your place. Brides and grooms to be are more likely to go to a fair at a venue they’re thinking of booking (or have booked) so choose your event wisely!
We hope you’ve found our blog useful and would love to hear what you think on our Facebook page, as well as your wedding fair experiences.
Good luck if you’re exhibiting soon!